Uniwersytet Jagielloński Collegium Medium
Instytut Pracy i Spraw Socjalnych
CORRESPONDING AUTHOR
Stanisława Golinowska
Instytut Zdrowia Publicznego, ul. Grzegórzecka 20, 31-531 Kraków; IPiSS, ul. Bellotiego 3B,
01-022 Warszawa; adresy elektroniczne autorki: stanislawa.golinowska@uj.edu.pl; stellag@onet.pl
This article focuses on health promotion for older people in the framework of the European strategy of healthy ageing, which is proposed or already implemented in European
countries. Various health and social strategies related to universal ageing process are
presented in the article. Against the backdrop of health status of older people and their
specific health risk the main actions of health promotion are described. Institutional
and financial dimensions of health promotion programs are discussed. It is shown that
medically justified and cost-effective health promotion actions which stimulate individual
health control and long individual independency can reduce the pressure on the growth
of public funds allocated on medical services for elderly people. These considerations
are based on the first results of the European project Health Promotion and Prevention
of Risk. Actions for Seniors — “Pro health 65+”, being a part of the Second European
Health Program.
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